The Black Box of Implementing Strategic Decisions

نویسندگان

چکیده

In trying to strike the necessary balance between two main processes of strategic decision (i.e., making and implementing decisions), many researchers have moved their focus toward implementation, which has become a growing trend in literature. Nonetheless, implementation process remains mysterious black box, are still looking for an answer challenging question “What core activities decisions?” Therefore, purpose this paper is plug gap literature by conducting extensive review on understand better. The present research revealed three phases SD identified number factors inside each phase. Moreover, proposed several future avenues implications both managers.

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ژورنال

عنوان ژورنال: International Journal of Customer Relationship Marketing and Management

سال: 2023

ISSN: ['1947-9247', '1947-9255']

DOI: https://doi.org/10.4018/ijcrmm.323200